Say you have an idea, and you want other people to learn about it, enjoy it, act on it.
I like to organize ideas—verbally, visually, temporally. It’s what makes a story a page-turner, what turns a plan into a delivered project. It’s what gives words—on the page, on the screen, in your ear—their compelling style and structure.
Organizing doesn’t mean regularizing or simplifying. Often the underlying structure that entrains the attention is a subtle and complex rhythm. Style is far more than the simple surface application of variation.
I create and produce ideas with style and structure.